Rob leads IBM Canada's Generative AI consulting practice, a team of consultants, data scientists and developers who build leading-edge solutions for IBM clients. His team focuses on leveraging technology from domains like Customer Engagement, Supply Chain, Employee Support, IT Operations and other fields, to revolutionize business processes. IBM Canada's Generative AI team is currently leading many transformative AI programs for our clients across industries such as Retail, Consumer Products, Travel & Transportation, Financial Services, Public Services and more.