Peter is the VP, Global Head of Technology at Monks, leading innovation across AI/ML, creative technology, and strategic partnerships including NVIDIA. He builds and scales high-performing technical teams that deliver impactful, AI-driven solutions for global brands. An engineer and creative technologist at heart, Peter blends machine learning with emerging tech such as VR and AR to solve complex problems and push the boundaries of what's possible. He’s passionate about building GenAI solutions that scale, elevating processes, and fostering a collaborative, experimentation-led engineering culture at the intersection of creativity and technology.