As the dust settles on the first wave of GenAI, the question is no longer what's possible, it's what's actually working. This session explores the next frontier of generative AI: moving beyond flashy demos to building scalable, reliable, and valuable systems that stand up in production. Key takeaways: → Where GenAI is delivering real ROI and where it’s still falling short. → The emerging playbook for aligning product, infra, and model teams. → Lessons from teams who’ve deployed GenAI at scale. → The tradeoffs between speed, accuracy, cost, and trust in live environments.