Shawn “Goody” Goodin is a Principal MarTech AI Engineer at HubSpot, known for bridging generative AI and marketing to build intelligent customer experience systems. Previously he led AI and data initiatives at FirstHive, Capgemini, and Silicon Valley Bank, delivering measurable impact including a 3× engagement lift with target accounts, a 17% conversion increase from predictive models, and enterprise programs credited with tens of millions in new revenue. A frequent keynote speaker and advisor in the MarTech community, he translates complex AI concepts into practical strategies for growth.