Rob Reid is Cockroach Labs’ Technical Evangelist and a software developer from London, England. In his career, he has written backend, frontend, and messaging software for the police, travel, finance, commodities, sports betting, telecoms, retail, and aerospace industries. He is the author of *Practical CockroachDB: Building Fault-Tolerant Distributed SQL Databases* (Apress) and *Understanding Multi-Region Application Architecture* (O’Reilly) and has two CockroachDB tattoos.