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Matt
Wursta
Founder & CEO, Wursta
Wursta
Matt Wursta is a visionary entrepreneur and technology enthusiast who founded Wursta, a leading Google Cloud Premier Partner, in 2014. Wursta helps organizations develop their AI and digital workplace strategy. With technology changing faster than most organizations (and people) can keep up with, Wursta provides clients with ongoing support and guidance. Wursta earned Google Premier Partner status in 2018 and has expanded into Canada, Europe, and Latin America. The company’s accolades include ranking five times on the Inc. 5000 List and earning four Google Cloud Specializations: Application Development - Services, Infrastructure - Services, Work Transformation - SMB, and Work TransformationEnterprise. Before founding Wursta, Matt honed his expertise at Google, first as an Android for Work Program Manager and then as a Google Apps Transition Manager. He also spent time in the financial and hospitality industries. Matt moved to Texas after growing up in Pennsylvania and enjoys spending time with his wife and children.
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25 February 2025 11:30 - 12:00
Architecting the agentic enterprise: From systems of record to systems of work
Generative AI experimentation is widespread, but scaling AI into production environments remains a structural challenge for most enterprises. The shift underway is not simply about adopting new models - it is about redesigning systems of work that integrate intelligence into real operational workflows. In this session, Matt Wursta will explore what it takes to architect the agentic enterprise: moving from isolated pilots to coordinated systems that connect data, applications, and human oversight. He will examine the practical considerations leaders must address - including governance, workflow design, technical readiness, and KPI alignment - to ensure AI initiatives deliver measurable impact. Attendees will gain a structured perspective on navigating the agentic journey, with actionable insights for building AI-enabled systems that scale responsibly, integrate into existing stacks, and produce sustainable business outcomes.