AI is hot; Deeply upleveling your business operations is hotter Since ChatGPT’s launch two years ago, we’ve seen remarkable demos and ambitious pilots, but here’s the reality: most of these efforts struggle to scale and deliver real profit. Why? Scaling AI to drive substantial ROI is harder than any software challenge we've faced. Two major reasons for this: → The way we approach software engineering and organizational structure is evolving → Success hinges on mastering conversational and visual nuances that make or break the bottom line Join Graham to explore what truly works—and what doesn’t. he'll cover lessons learned, common failure points, and a clear, practical path for investing in AI at an enterprise scale to ensure meaningful returns. While we may be in the “trough of disillusionment,” a select few companies are already seeing transformative results from smart AI investments. he'll share how they’re doing it and how you can, too.