Generative AI has dramatically lowered the barrier to creation. Code, music, images, and entire workflows can now be generated at unprecedented speed and scale. But as generation becomes abundant, a new constraint emerges: judgment. In this keynote, multi-award-winning artist and creative technologist Eden James explores the shifting scarcity in the AI era - from production to discernment. Drawing from experience across music, applied AI systems, and enterprise environments, he examines how teams can pair acceleration with intentionality, and why human taste, timing, and responsibility remain essential in guiding generative systems toward meaningful outcomes. This talk offers a grounded perspective on how engineers and creatives alike can navigate infinite possibility without losing direction.