In the fast-paced retail industry, high-quality product imagery is critical for engaging customers and driving sales. This session explores how generative AI, particularly diffusion models, can be leveraged to create personalized, novel product images at scale reducing both production time and cost. Attendees will learn techniques for efficient and customizable image generation, strategies for integrating personalization into retail pipelines, and practical approaches to maintain visual consistency across thousands of products. Real-world examples will demonstrate how AI-powered imagery can enhance customer experience while streamlining operational workflows, making large-scale personalization both feasible and cost-effective.