Bhanu Prakash Reddy Rella is an experienced data and AI engineer specialising in energy-efficient AI, sustainable data platforms, and large-scale distributed systems. He is a Senior Data Engineer at Meta, where he works on the design and optimisation of high-volume data pipelines and AI analytics systems used across global products. His work focuses on building scalable, reliable data ecosystems while improving computational efficiency and reducing energy consumption in AI workloads. Bhanu has led end-to-end architectures supporting machine learning pipelines, real-time analytics, and large-scale decision systems across complex, high-traffic environments. Prior to Meta, he contributed to enterprise data platforms in Fortune 50 organisations, working across advertising intelligence, cloud modernisation, analytics automation, and real-time data systems. Bhanu is also the founder of the Green AI Initiative, a global community focused on advancing sustainable AI and low-energy data practices, and the author of Energy-Efficient Computing for Modern AI Applications, which explores practical approaches to reducing the environmental impact of AI systems.