Generative AI is a rapidly growing field, but it can be shrouded in mystery and jargon, making it difficult for non-technical professionals to understand. This talk aims to demystify generative AI and introduce you to building generative AI models and applications with Hugging Face open-source solutions. By the end of this talk, you will better understand how generative AI works and how it can be applied in various industries, such as marketing and customer service. They will also have a high-level understanding of the underlying models, enabling them to make more informed decisions about using generative AI in their businesses.