Darya Sesitskaya is the Founder and CEO of Shader, the first real-time camera AI app with text-to-AR effects. Shader simplifies the creation of AR filters for content creators and video streamers using generative AI. The technical team consists of AR & AI engineers from Snap, Meta, and Blizzard. Prior to this, Darya was on the founding team of WANNABY (acquired by Farfetch), which created some of the first ML-powered AR fashion lenses - the tech is still the core behind Snap’s try-on lenses. She diversified WANNABY's extensive range of client-centered services and secured long-term strategic partnerships with Apple, Gucci, Product Hunt, Adidas, and Snapchat, among others. After that, she joined Snap to lead design on the AR creator tool, Lens Studio. Darya, originally from Belarus, holds a Mass Communication degree from the European Humanitarian University in Vilnius, Lithuania.