Lacroix is a Senior Vice President, Data Solutions at Citi, where she leads data-driven initiatives supporting digital transformation and growth across complex, consumer-facing platforms. With over a decade of experience across Fortune 500 organizations and high-growth environments, Lacroix brings a strong blend of data strategy, analytics execution, and business leadership. Her work has focused on using data, experimentation, and storytelling to drive measurable improvements in customer acquisition, engagement, and retention. She has led high-performing teams delivering analytics-led solutions across marketing, product, pricing, and growth functions, with experience spanning machine learning, forecasting, experimentation, and data visualization. Her background bridges strategy and execution, with a consistent focus on turning insight into action at scale.