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Jason
Smith
AI Strategist & Leader in Ethical AI
Publicis Media
Jason is an AI strategy and ethics leader with 10+ years’ experience delivering innovation and business impact across global organisations. He has led the development of a comprehensive AI strategy for a major media agency group, building an AI ecosystem that aligns advanced technology with business goals. His work spans strategic AI governance, AI hub creation, partnerships with leading tech and research institutions, and enabling teams through learning programmes and leadership initiatives. He founded the AI Academy, training ~200 professionals, and created the Responsible AI Toolkit used by multiple organisations and presented at the 2024 Responsible AI Summit and GenAI Summit 2025. Jason holds an Oxford qualification in AI Ethics, Regulation & Compliance and co-chairs the FINOS Responsible AI working group. A published researcher and speaker, his work appears in the Frontiers of Marketing Data Science Journal, and he has produced three BBC radio documentaries on AI and data.
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02 December 2025 16:00 - 16:30
Fireside Chat | Putting GenAI strategy into practice
You’ve set your GenAI vision, but can your architecture, governance, and infrastructure deliver it at scale? This session unpacks the technical path from strategy to production. We’ll cover how to prioritise high-value use cases, design scalable architectures, implement governance that keeps pace with experimentation, and build the infrastructure to support sustained enterprise adoption. Key takeaways: → Frameworks for selecting and validating enterprise-ready GenAI use cases. → Architecture patterns optimised for both experimentation and scale. → Governance and security controls for production environments.