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James
Bentley
Director, Artificial Intelligence Strategy
Awin
James Bentley is Director of Artificial Intelligence Strategy at Awin, where he shapes the company's AI vision and strategy. He spearheads research-led innovation and guides cross-functional teams in deploying machine learning and reasoning systems that strengthen Awin’s affiliate‑marketing platform. Known for translating complex AI developments into practical commercial insights, he has spoken publicly on topics such as universal model features, agentic reasoning policies, and the rapid evolution of conversational AI following the debut of ChatGPT‑4.
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02 December 2025 15:00 - 15:30
Panel | Keeping LLMs in check: Aligning safety, trust, and human oversight
As LLMs become more capable, and more autonomous the need for structured human oversight is critical. This panel explores how teams are building alignment, safety, and trust into real-world genAI systems. We’ll dig into where human-in-the-loop matters most, how to catch silent failures, and the workflows, metrics, and tooling that make oversight scalable across high-impact use cases. → Practical approaches to monitoring and intervening in LLM outputs. → How to balance automation speed with human control in enterprise settings.