Awad El-Sidiq is Head of AI & Analytics at ADNOC Distribution, where he leads enterprise AI, advanced analytics, and generative AI initiatives at scale. With 20+ years of experience, he has delivered 30+ production AI programs across retail, operations, and customer platforms, turning AI strategy into measurable business outcomes. A multi-award-winning leader, he is a frequent global speaker and advisor to C-suite and public-sector leaders on value-led, responsible AI adoption.