Sufficiently advanced technology is indistinguishable from magic, said the late Arthur C. Clarke. And he was right; throughout history the most transformative technologies, from the printing press to the camera to the internet, did seem magic and almost otherworldly at the time of their invention. Today, we’re witnessing seemingly magic technology being developed at a rapid pace: AI is now able to generate images, music, video and even conversations that are incredibly lifelike. We’re not many leaps away from being able to make entire Hollywood films, or anything else we can imagine, on a laptop without the need for any cameras, actors or studios. Victor Riparbelli opens AIAI London, and shares insight on how Synthesia is making strides in remarkable applications across industry with it's market-leading generative systems.