With Generative AI technologies, we’re at the beginning of a revolution in usage, but also in business applications. To meet the technical, environmental, and ethical challenges posed by Generative AI, enterprises will need to recruit new functions and acculturate employees, choose the right AI-generating technologies, set up appropriate governance, identify use cases with business units, and ensure the transparency, ethics, and environmental impact of the applications developed. This is precisely the mission of Artefact, global leader in data & AI consulting: pioneering services in GenAI to accompany enterprises in their strategy and implementation of new solutions segmented in 4 key categories, where GenAI can significantly boost productivity and competitiveness.