Onur Yüce Gün is a seasoned computational design leader, researcher and instructor. Trained as an architect, Onur holds a masters in design and computation, and a Ph.D. in computation with a minor in Media Arts and Sciences earned at the Massachusetts Institute of Technology. Onur is currently leads Computational Design efforts at New Balance, where he develops end-to-end computational design workflows and futuristic concepts. Onur played a crucial role in the R&D process of Triplecell, New Balance's 3D printing technology, and designed the 3D-printed forefoot component of the limited-edition Fuel Cell Echo Triple that was published in Popular Science in 2019. Today, Onur leads the New Balance computational design team with value-driven innovational thinking while attending to the broad history of computational thinking and making, from Turing to AI diffusion models.