Beyond the hype surrounding generative AI, what will it really offer to people in different industries and how will it enhance their day-to-day experiences? In this keynote, Tina Manoharan, AI leader at Philips, will guide the audience through a generative-AI empowered patient journey, from early detection of a disease to the return to full health. As she does so, she will illustrate how the technology can empower both healthcare professionals and patients to address perennial pain points they face, like administrative burden, high re-admission rates, and patient education. As well showcasing how generative AI can create new value and be a point of differentiation, she will also outline some of the challenges, particular to the healthcare industry, posed by the technology today and discuss how we can proactively address them.