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Fergal
Reid
Chief AI Officer
Intercom
Fergal Reid is an accomplished Chief AI Officer at Intercom, leveraging his extensive expertise in machine learning and artificial intelligence. With a PhD in machine learning applied to network analysis, he has co-authored influential papers, including one on Bitcoin that has garnered over 1000 citations. Fergal's career is marked by a successful entrepreneurial venture, having co-founded Synference, a machine learning startup acquired by Optimizely. His experience spans various leadership roles where he has built and guided technical teams, transforming innovative concepts into profitable products. Fergal is also an educator, having lectured on advanced data analytics and AI at Dublin Business School. His unique ability to bridge the gap between technical execution and strategic business objectives makes him a valuable asset in the tech landscape. He is passionate about advancing AI applications and enjoys roles that allow him to leverage his technical knowledge to enhance team performance. Outside of work, he is interested in the intersection of technology and human behavior, particularly in social networks.
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02 December 2025 11:00 - 11:30
Deploying generative AI systems in production
What does it take to move generative AI from prototype to production - and keep it learning at scale? This session breaks down the ATTD loop (Analyse, Train, Test, Deploy), a framework for deploying AI systems that evolve continuously through real-world usage. Drawing on practical lessons from production environments with millions of user interactions, we’ll explore how to structure feedback pipelines, manage model drift, and ensure reliability in systems that never stop learning. Whether you're working on LLMs, multimodal models, or retrieval-augmented systems, this session offers a grounded perspective on what it really takes to operationalize generative AI.