Astitva is an experienced data analytics leader in financial services, specialising in AI, machine learning and generative AI. His expertise spans marketing analytics, operational insights, customer intelligence and financial crime prevention. PSPO-II certified, Astitva combines strategic leadership with a strong focus on maximising value from data science initiatives. He has helped shape analytics strategies and operating models, while building communities that support collaboration and professional development among Product Owners. He is passionate about using data and AI to transform business operations and deliver measurable impact at scale.