Despite the importance of analytics, its adoption has plateaued at around 30% for over a decade. This stagnation can be attributed to two primary factors: the lack of user-friendly, no-code analytics tools and the disinterest of line-of-business users in analytics itself. To overcome this, we propose a dual approach to analytics, catering to two distinct jobs-to-be-done: traditional reporting and analytics, and self-serve analytics. In this session, we'll explore the challenges and opportunities in the analytics market and discuss how to drive adoption beyond the current 30% threshold. Key Takeaways: → Understanding the reasons behind the stagnation of analytics adoption → The importance of catering to both traditional reporting and self-serve analytics needs → Strategies for driving analytics adoption beyond the current 30% threshold