As a key strategy and thought leader, Brett has held a variety of executive responsibilities within SGK including business development, vertical market management, and most recently leading the agencies adoption and integration of generative AI technologies. SGK is a leading global creative and prepress partner to many of the worlds largest brands, helping them become more desirable and more profitable. They change the way brands relate to people, because people have changed how they relate to brands. From the moment of inspiration, to the moment of purchase, all leading up to the most unique moment of all – when the consumer adopts your brand over another.