Chris Lavigne is the director of production at Wistia, where he built the video team from the ground up in 2011 and continues to lead it. He has dubbed the lighting technique “lighting on the fly” and has proven that it’s not so much about the camera as it is the concept and basic techniques. He thrives on using creativity to work around constraints (think: video for boring industries) and showing others how to ‘get loose’. When he’s not camera-in-hand, you can find him behind the wheel of a backhoe, snuggling with his dog Lenny, or reciting lines from Jurassic Park.