Ashay Satav is a seasoned product leader with nearly 18 years of experience across SaaS, e-commerce, and fintech. He has a strong track record of delivering innovative products in AI, APIs, and platform ecosystems, creating meaningful customer value at companies including eBay, Intuit, and Blackhawk Network. As Director of Product Management at eBay, Ashay leads initiatives using generative AI to supercharge listing tools, helping small businesses publish inventory faster and with less friction. His team is also modernizing eBay’s public API framework—simplifying developer integration and reimagining the global listing platform with a modern, resilient tech stack that improves seller experience and listing conversion. Previously at Intuit, Ashay led the external developer experience and API ecosystem for QuickBooks, enabling small businesses to operate more efficiently across connected products. At Blackhawk Network, he pioneered omni-commerce APIs and revamped core operations platforms—including orders, refunds, and chargebacks—to support strategic partnerships and native developer integrations for gift card offerings. Beyond his professional roles, Ashay is an active member of the Forbes Technology Council, IEEE, and **Product Development and Management Association board of Products That Count, is a Fellow at Hackathon Raptors, and regularly contributes to the product community through speaking, judging, and published business and research articles.