Jon Howard is Head of the BBC Generative AI Hub, leading the organisation’s strategy to realise value from Generative AI. He translates vision into delivery by aligning governance, tooling, and experimentation to drive impact across production and operations. His work includes developing frameworks for ethical AI deployment, building cross-disciplinary partnerships, and enabling BBC teams to innovate safely with emerging technologies. With a background in machine learning and product innovation, he focuses on building the culture and capability for effective, sustainable use of AI.