Alina is Head of Technology at TUI, where she focuses on helping organisations unlock greater value from their data through modern analytics, cloud platforms, and AI-enabled technologies. With experience spanning data management, visual analytics, and enterprise architecture, she has worked across a broad range of technologies including AWS, Snowflake, Microsoft, Google Cloud, Tableau, and SQL ecosystems. Her expertise spans data strategy, analytics transformation, data mining, and building scalable data foundations that support business decision-making. Passionate about practical AI adoption, Alina advocates for using AI as a tool to solve real operational and business challenges rather than treating it as a “magic” solution. Alongside her technical leadership responsibilities, she is known for mentoring and coaching teams, with a leadership style centred around leading by example and enabling others to grow through hands-on collaboration.